?Microsoft has been the clear winner in the desktop software battle but it remains unfortunate to win the search engine battle since the start of MSN, Microsoft’s flagship search engine. Google and Yahoo! enjoy the lion’s share in search while globally MSN doesn’t even have a 3% share.
First it was MSN search then Microsoft repackaged it into Live Search which it called the next generation search. But the brand confusion never propelled it to the stardom that Microsoft had hoped. But MSFT knows that search is a lucrative business and one which is too hard to miss!
So to once again try its luck in search Microsoft has released Kumo for its employees to test and provide feedback. ?Currently Kumo is not available outside of Microsoft’s internal network. Currently all the info we have is from the leaked memo from Kumo’s technical leader Satya Nadella.
Here is the screenshot that shows the search result page for the search term?”Taylor Swift” -
?
Kumo's result page for the search term Taylor Swift
What are your initial thought on Kumo? Do you think it is a good strategy to build a new brand when there are already 2 heavyweights in the arena? For now, I can’t really say! but you never know – the interface looks good!