Microsoft Logo
Yes, those stupid, meaningless Bill-Jerry commercials won’t be aired from now! Instead Microsoft is promoting what is used by Apple against Microsoft – their own brand PC. It took Microsoft forever to really “get” the concept.
Like it or not Microsoft is the Computer in almost the whole world. There are places where all what people know about computers is Bill Gates and Microsoft. Nothing more. I like Windows. I don’t like bashing.
After launching those teaser Bill-Jerry ads about life, shoes and whatnot. These ads change the PC brand which Apple had degraded into some sort of a dirty, buggy and uncool Operating System and now Microsoft is ready to beat Apple at its own game. I wonder why it took so long for Microsoft to understand this.
Who Made These Ads?
Crispin Porter & Bogusky. Yes, this is the company that is trying to uplift Microsoft as a brand for normal users. These are the folks who’ve worked with Burger King with regards to improving its image as a calorie-filled food provider.
One thing I see strange about the ad is that we can see Bill Gate’s email which is bill@windows.com
Anyways, I like these ads and are much better than those vague ads that lasted less than a couple of weeks.
Watch these and comment about what you liked or didn’t like about these ads. OK?
Daily Pandora - Desperate Apple Asks Microsoft to Stop those Laptop Ads
July 18, 2009 at 7:57 pm
[...] has been tolerating it for a long period until it released its own series – first with “I’m a PC” and then those “Laptop Hunters” advertisements. In the Laptop Hunters Microsoft [...]